Is Your Practice Ready for Unified Communications?
July 3, 2008
What if it was possible to reduce costs while growing your business at the same time? Ever wonder how to set your business apart? You could set your organization apart just by how you regard customer service, making you the preference amongst the competition. Not only will your customers benefit, but your business will as well. In this article by Nick Snoply, he’ll help explain several ways in which technology will be part of the solution, especially within the medical field.
Is Your Practice Ready for Unified Communications? (pdf download)
Technology as a Business Strategy
April 24, 2008
When you think of business strategy, you think competitive advantage, or pricing, or promotion. But what if Technology could actually give you an advantage in growing your business?
When we talk with business owners/presidents/leaders, we ask the very simple question:
“Based on what you want to accomplish over the next few years, what are some of the strategies you will engage in to get to that vision.”
What we are looking for is how technology can actually help quicken the process from your Current Reality to your Future Reality.
One company we know told us their vision was to be the largest producer of their product in the state. In order to get there, they had to invest in infrastructure so they could grow quickly.
Fortunately for them, there were distinct advantages that technology could bring them–one of which actually helped them bring more customers - which was part of their goal.
Your business strategy can include many things–but technology just might be something that can touch other elements of strategy. Thus, it makes your path to your vision quicker and more efficient. G3 is committed to understanding what’s most important to your business and takes a future oriented approach to reaching your objectives. The bridge below helps illustrate this ideology.
Of course your objectives may differ from those in the model and that is where we can help. G3 adapts to your situation to provide you with the most ideal technology solution to realize your vision effectively.
The G3 Value Commitment
March 27, 2008
I was on a sales call the other day and the customer asked me a poignant question: “What makes you different from all of the other tech vendors that call on me.”
I’m not sure I answered it to his satisfaction, but I came back to the office and jotted down what my belief is about the value we bring customers.
I like to divide our value into three areas: Productivity, Cost Reduction, and Market Advantage.
Now, these three things can take on many looks but I don’t think selling technology should be about the technology. It should be about WHAT THE TECHNOLOGY CAN DO for your business.
That’s it.
Anyone who calls on you — and all they can talk about is the coolness of the latest technology is doing you no service at all.
That said, we’ve learned a lot in 37 years in business serving over 2500 customers–and here are some of our beliefs:
- We believe —that every technology solution MUST address core business issues. In fact, we won’t even make a recommendation unless it improves your business—financially or otherwise. (These improvement might come through things like better customer retention, better customer satisfaction, better customer service, or increasing revenue/decreasing costs.)
- Our second belief is that … success is about process. We have built a Proven Process that helps you and us determine exactly what those core business issues are—and whether there are technology solutions for those issues. We find that over 80% of the solutions we implement come from problems the client didn’t know they had—or didn’t know there were solutions for. I will share more about that process in later posts.
- Thirdly, the partner you choose must be have a WORLD VIEW that has at it’s core —helping you solve problems. We find most companies have as their CORE INTENT to sell products and platforms. And while that’s OK, it doesn’t always speak to your business issues—and G3 takes a very different view—-our intent is to solve problems given your business landscape— and given our knowledge of the solutions. An often overlooked portion of this is implementation, programming and support. Things WILL change in the future — you want to make sure you have a support system that can change with you.
I hope this helps you understand the commitment and belief we have in this world of technology. We take our process seriously–mainly because we want you to be amazed at the power technology has in helping you grow your business.
In a related post, Darren Marie does a brief audio interview about how to get ready for technology.