How to Create Value: Process, Product, or Both?
March 21, 2008
Well, to be honest, we get a lot of questions upfront: Are you going to blow me away with technology terms? Or, try to sell me something that I’ll never understand how to use? Or, sell me more than I need?
Those are good questions. (It sounds like you’ve bought technology before.) Well, we do things differently here, and our philosophy is that we don’t aim to sell any particular product like others do. We actually care about the product only to the extent that its solves your problems.
Here is Our Thinking:
We want to provide the optimum value when you get your new system installed, whatever it might look like. In the past, when we haven’t done our due diligence — to find out exactly what you need — we realized down the road that there were things that were left out. That isn’t good for anyone. Consequently, the G3 Process is a vital part of our value to you.
Explore Your Business
First, we Explore your business. We ask you questions about your direction, your strategy, your technology initiatives and other important items. Then, we tell you a little about how our best customers are using technology to solve business problems.
Deeper Diagnosis
Next, we go into a Deeper Diagnosis of the issues and goals you have. If technology isn’t solving a business problem, then we won’t recommend it. You may meet some other people from G3 at this point. And you might bring in more of your people to make sure we have input in all areas before we recommend anything.
We used to witness the “One Purchaser” phenomena where one person would buy technology then no one would use it because they were never consulted. That’s a mistake we won’t let you make.
Recommendation
Then, we come back with our Recommendation. That way, we are recommending solutions that fit the business goals and objectives that we discovered in the Exploration phase.
You might think this is overkill - too long of a process - but technology has taken on such an important part of a company’s competitive strategy that we would be doing you a disservice if we didn’t pay attention to the long term vision.
And, we don’t want to get that phone call from you in six months where you say, “Hey, why didn’t you tell me you did this? If I’d have known that…” well you know the rest.
If you want to speak with one of our specialists, call us at 317.872.8888 and we’ll be glad to walk you through our process in more detail.
Darren Marie Speaks on ‘Getting Ready’ for Technology
March 18, 2008
Darren Marie–he might just be the hardest working ‘tech’ in Indiana. (Although I’m sure his cohorts would disagree.)
Luckily, he did have a chance to sit and talk with us for a bit about how a company can get ready for technology solutions.
As we all know, technology solutions can be awesome–with profound economic benefit for you. BUT, you have to be ready. Darren gives you some tips on how to get ready.
